Content developers are specialized web site developers who have mastered content generation skills. They can integrate content into new or existing web sites, but they may not have skills such as script language programming, database programming, graphic design and copywriting.

Content developers may also be search engine optimization specialists, or Internet marketing professionals. This is because content is called 'king'. High quality, unique content is what search engines are looking for and content development specialists therefore have a very important role to play in the search engine optimization process. One issue that is plaguing the world of web content development is keyword-stuffed content which are prepared solely for the purpose of manipulating a search engine. This is giving a bad name to genuine web content writing professionals. The effect is writing content designed to appeal to machines (algorithms) rather than people.